Click tracking that hides nothing.
NovaTrack turns your ad and affiliate links into branded tracking links. Every click is recorded in full detail, checked for invalid traffic, then sent to your page in a single hop that anyone can read before clicking.
Invitation only. Accounts are opened by our team after a short exchange by email.
https://novatrack.io/c/9fk2p1?force_transparent=true&url=https://yourbrand.com/offer
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Tracking domain
One domain, served over TLS. No shortener chain, no hidden hop between the click and your page.
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Link ID
Identifies the campaign, the reporting bucket and the list of destinations this link is allowed to reach.
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Transparency flag
Tells the redirector to follow the destination written in the link, never a target stored quietly on a server.
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Destination in plain sight
The final page is written in the link as readable text. What you see is exactly where the visitor goes.
- One hop to the destinationThe click goes from NovaTrack to your page. No intermediate domains, no redirect chain.
- Readable destinationsEvery link shows where it leads and follows exactly that. Lock a link to your own domains if you want, and anything else is refused, not followed.
- Secure by defaultStrict HTTPS with HSTS across the whole domain, on every link and every dashboard page.
Sits in front of any channel you buy on
- Meta Ads
- Microsoft Ads
- TikTok Ads
- Snapchat Ads
- Pinterest Ads
- LinkedIn Ads
- Reddit Ads
- X Ads
- Taboola
- Outbrain
- Affiliate networks
- Email and SMS
- QR codes
A NovaTrack link is a normal HTTPS link, so it works anywhere a URL can be pasted. All trademarks belong to their respective owners.
Three steps between your budget and a clean report
Setting up a link takes about a minute. Everything after that happens on its own.
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Create the link
Enter the page you want to send traffic to and the hosts this link is allowed to reach. NovaTrack gives you a link such as
novatrack.io/c/9fk2p1, ready to paste anywhere. -
Run your campaign
Use it as a tracking template in your ad account, in an affiliate feed, in an email, in a QR code. Platform macros are resolved at click time and stored next to the visit.
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Read what really happened
The visitor lands on your page immediately. You get the click, the network behind it, the device that made it, and a clear signal when it was not a person.
What you get on every single click
No sampling, no rounding, no waiting for a platform to update its dashboard.
Data points recorded on every click, from network to device
Setup fee and no minimum contract length, on any volume
Of your clicks logged, with no sampling and no aggregation
Months of history kept, searchable and exportable at any time
The full picture behind every click
Ad platforms show you a number. NovaTrack shows you the visit that produced it, line by line, with nothing aggregated away.
- Live visit log. Every click as a row you can sort, filter and search, from the last minute to the last year.
- Dashboard that matches your reporting. Clicks by day, by link, by country, by device, by source, side by side.
- Your data stays yours. Export any view to CSV and keep your own copy, without asking anyone.
- TimestampDate and time, UTC and local
- IP addressIPv4 and IPv6
- NetworkProvider, ASN, connection type
- LocationCountry, region, city
- DeviceType, model, screen size
- SoftwareOperating system and browser
- SourceReferrer and landing URL
- CampaignClick ID, campaign, keyword, placement
Spot the clicks that were never a customer
Paid traffic is full of machines. Scrapers, monitoring tools, competitor bots and affiliate partners inflating their numbers all bill you the same as a real visitor. NovaTrack marks them at the moment of the click.
- Datacenter and hosting networksClicks arriving from cloud providers, server farms and VPS ranges are marked as non human.
- Verified crawlersAdvertising and search engine bots are identified through reverse DNS on their published ranges, not by a user agent anyone can fake.
- Repeat offendersAddresses and network ranges that click far more often than a person could are grouped into a single list.
- Ready to act onExport the flagged addresses and load them straight into the exclusion lists of Meta Ads, Microsoft Ads, TikTok Ads or your affiliate platform.
| Time | Address | Network | Verdict |
|---|---|---|---|
| 09:41:02 | 51.15.x.x | Hosting providerDatacenter range | Datacenter |
| 09:40:55 | 82.66.x.x | Consumer providerMobile carrier | Human |
| 09:39:41 | 20.42.x.x | Ads crawlerReverse DNS confirmed | Verified bot |
| 09:38:12 | 185.7.x.x | Anonymising networkCommercial VPN | Review |
| 09:37:03 | 92.184.x.x | Consumer providerFixed line | Human |
Built for people who pay for every click
If a number in someone else's dashboard decides how much you spend, you need your own count.
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Performance agencies
One count across every client and every channel, in a format your reports already use, with a paper trail when a client questions the numbers.
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Affiliate managers
Give every partner their own link and see the real quality behind their volume, so bonuses go to the ones sending people rather than scripts.
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Media buyers
Compare placements on what actually reached the page, cut the ones feeding you datacenter traffic, and keep an exclusion list that grows by itself.
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Lead generation
Attach the source of every click to the lead it produced, and know before you follow up whether that form was filled in by a person.
One plan, shaped around your volume
Custom Price depends on click volume, number of links and the level of support you need. We quote by email once we know your volume, with no setup fee and no minimum contract length.
- Unlimited tracking links
- Transparent redirect on every link
- Optional host restriction per link
- Full visit log, searchable
- Invalid traffic flagging
- Exclusion list export
- Campaign macro capture
- CSV export on every view
- Team accounts
- 13 months of data retention
- Support from a named contact
Frequently asked questions
What is a click tracker?
A click tracker is a link that sits between an advertisement and a landing page. When someone clicks, the tracker records the visit, then immediately sends the visitor to the destination. It lets you measure clicks independently of the ad platform, compare sources side by side, and detect traffic that never had any chance of converting.
How is a NovaTrack link built?
A NovaTrack link looks like https://novatrack.io/c/9fk2p1?force_transparent=true&url=https://yourbrand.com/offer. The destination is written in the link itself in plain text, so anyone reading the link knows where the click will land before clicking. The redirector follows that parameter and nothing else.
Can my tracking links be hijacked?
Not in the way that matters. The destination is written in plain text in the link, so anyone can see where it leads before clicking, and the server follows exactly that address, never a target stored on our side. If you want a stronger guarantee, you can restrict a link to your own domains: any destination outside that list is then refused with a 403 instead of being followed. Either way, a NovaTrack link can never become a hidden route. What it does is always what it shows.
What data do you record on each click?
Timestamp, IP address, internet provider and network, connection type, approximate location, device type and model, screen size, operating system, browser, referrer, the landing URL, and any campaign parameters carried by the link such as click identifiers, campaign, keyword or placement.
How do you flag invalid clicks?
Each click is checked against datacenter and hosting networks, anonymising networks, and the published address ranges of verified advertising and search crawlers, which are confirmed by reverse DNS rather than by user agent. Clicks that match are flagged in your dashboard and can be exported as an exclusion list for your ad accounts.
Does the redirect slow down my landing page?
No. The click is answered by a single server response, with no intermediate page to render and no script to load, so the visitor reaches your page without any visible delay. There is nothing between the click and your landing page for them to wait on.
How do I get an account?
There is no self service signup. You send the form, we ask a few questions by email about how you buy traffic, and if NovaTrack fits we create your account and send you the credentials. No call to schedule, no sales sequence.
Where is the data stored and for how long?
Visit data is stored on servers located in the European Union and kept for 13 months, after which it is deleted. You can export your data at any time and ask for early deletion of your account data.
See it running on your own links
Tell us about one campaign. We set up a link for it, send a few clicks through it and email you the record of every one, invalid traffic included.